Personalized URLs (PURLs)

Deploy PURLs to increase response, interaction and advocacy

In today's marketing environment, your prospects and customers are increasingly saying, "Give me what I want, when I want it, and don't waste your time delivering content that's not relevant to me." How do you keep your brand top-of-mind when your targets are demanding a personalized experience? Simple, you invite your targets to create their own PURL and deliver timely, relevant, one-to-one communications that connect on a personal level.

Get personal. Stay relevant. See ROI.

OnDialog PURLs allow you and your marketing staff to create and deliver custom and personalized marketing information based on your target's identity, demographics and profile details. With OnDialog's PURL solution, you can quickly and easily create marketing communications published as a PDF or in HTML format that is populated or personalized based on information provided by the user. This means you can deploy the latest in one-on-one marketing communications as simply and easily as you can create landing pages and microsites with OnDialog.

Selected features of OnDialog PURLs

  • Improved graphical user interface (vs. OnDialog 2.5)
  • WYSIWYG drag-and-drop template and page builder
  • A/B/C page testing
  • Advanced PURL management
  • PURL import - CSV / TSV / delimited file and CRM file import
  • Target markets
  • Advanced reporting (supports Google® Analytics and Google® AdWords)
  • Enhanced style sheet and design template capability
  • Supports dynamic content objects for personalized content
  • Expanded email integration
  • Expanded integrated CRM (perfect for Salesforce.com®, SugarCRM®, and NetSuite® CRM/CRM+)
  • Insert/Upsert functionality into leads, contacts and accounts
  • Advance response page (aka thank you page) capability
  • Multi-step forms and conditional forms/fields functionality