A Marketer's Guide to Landing Page Basics
In this marketing guide, you’ll discover: • What are landing pages (and what they are not) • How to use landing pages in your marketing campaigns • Best practices for creating landing pages, and • How to quickly and easily create landing pages that will boost your results.
A Marketer's Guide to Targeted Content
OnDialog’s Targeted Content feature can play a very powerful role in the marketer’s arsenal. This Guide explains what is meant by personalization, post-click personalization, Targeted Content and its delivery mechanism, the Personalized URL (PURL).
A Marketer’s Guide to Personalized Web Sites
In this Marketer’s Guide, we’ll discuss the basics of personalization, and discuss different ways it can be applied to web sites so that you can enhance your marketing efforts.
A Marketer’s Guide to OnDialog Reporting
This guide will cover: • why marketing reporting is important • how to determine which reporting and tracking you should put in place • key reporting metrics for your landing pages, microsites and PURLs • testing and reporting on your progress, and • the ease of reporting with OnDialog.
A Marketer’s Guide to Optimizing Your Campaign Conversions
Most marketers know they could be doing more to get the most out of their online marketing. This Marketer’s Guide will give you the background and guidance on how to launch an optimization plan to squeeze the most conversions from your campaigns.
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